We have been using this concept when promoting safety as well.
It is much more memorable to tell a story about a person who fell and the impact it had on them, than to recite statistics on falls.
And if you’ve been in the business a while, you will have stories to tell.
In fact, (soap box time), I think the EHS industry as a whole, could benefit from a marketing approach (yes, you have to use marketing to change behavior) that includes storytelling to engage the audience and make it personal for them. We don’t do nearly enough of that.
Very cool idea.
Debbie M. Decker, CCHO, ACS Fellow
Past Chair, Division of Chemical Health and Safety
University of California, Davis
Birkett's hypothesis: "Any chemical reaction
that proceeds smoothly under normal conditions,
can proceed violently in the presence of an idiot."
--- For more information about the DCHAS-L e-mail list, contact the Divisional secretary at secretary**At_Symbol_Here**dchas.org Follow us on Twitter **At_Symbol_Here**acsdchas
Previous post | Top of Page | Next post