> >In fact, (soap box time), I think the EHS industry as a whole, could benefit from a marketing approach (yes, you have to use marketing to change behavior) that includes storytelling to engage the audience and make it personal for them. We don't do nearly enough of that.
I agree. I think that this tendency comes from having our agendas driven by regulations rather than the internal vision of the goals of the organization. I understand why OSHA, EPA, DOT, etc. have to operate at the statistical level, since their regulations need to apply in many different situations. But an effective EHS program needs to operate within an organization for which regulatory compliance is not the reason to get up in the morning. Success stories of how EHS programs support the overall mission of the organization needs to be part of the marketing effort...
Ralph Stuart, CIH, CCHO
Environmental Safety Manager
Keene State College
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