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Subject: Re: [DCHAS-L] Explaining research through storytelling
Date: Friday, June 16, 2017 at 10:37:28 AM
Author: "Stuart, Ralph" <Ralph.Stuart**At_Symbol_Here**KEENE.EDU> 		Next by Date:
Subject: Re: [DCHAS-L] Explaining research through storytelling
Date: Fri, 16 Jun 2017 11:24:40 -0400
Author: Jim Kaufman

From: Alan Hall <oldeddoc**At_Symbol_Here**GMAIL.COM>
Subject: Re: [DCHAS-L] Explaining research through storytelling
Date: Fri, 16 Jun 2017 09:50:26 -0500
Reply-To: ACS Division of Chemical Health and Safety <DCHAS-L**At_Symbol_Here**PRINCETON.EDU>
Message-ID: CALDugaZB+CuhckF16La7PiGU0xt6pZ7v+fG1UZpvXjTnhp3erQ**At_Symbol_Here**mail.gmail.com
In-Reply-To


Et al,

We had a Dermatology group at my medical school who used the same approach. One would come in with some Iodine painted on his foot and one of the others would say "Why that's allergic contact dermatitis. Here's a prescription". And the other one would say: "That's not why I came to consult you. I'm concerned about a mole on my back" . And he would turn around and there was a stuffed mole hanging off his back. Sir WilliamOsler, Father of Bedside teaching at the Johns Hopkins: "Let the patient talk long enough and they'll tell you what's wrong with them. Even if they don't know themselves/"

Good point. That was in 1975 and I've never forgoten it. And that was about 1975-6.

As a wise man once said: "Truth is just jokes told seriously."

Alan

On Fri, Jun 16, 2017 at 9:37 AM, Stuart, Ralph <ralph.stuart**At_Symbol_Here**keene.edu> wrote:
> >In fact, (soap box time), I think the EHS industry as a whole, could benefit from a marketing approach (yes, you have to use marketing to change behavior) that includes storytelling to engage the audience and make it personal for them. We don't do nearly enough of that.
>
I agree. I think that this tendency comes from having our agendas driven by regulations rather than the internal vision of the goals of the organization. I understand why OSHA, EPA, DOT, etc. have to operate at the statistical level, since their regulations need to apply in many different situations. But an effective EHS program needs to operate within an organization for which regulatory compliance is not the reason to get up in the morning. Success stories of how EHS programs support the overall mission of the organization needs to be part of the marketing effort...

- Ralph

Ralph Stuart, CIH, CCHO
Environmental Safety Manager
Keene State College
603 358-2859

ralph.stuart**At_Symbol_Here**keene.edu

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