DCHAS-L Archives · Post dated July 18, 2016
From: Secretary, ACS Division of Chemical Health and Safety <secretary**At_Symbol_Here**DCHAS.ORG>
Subject: [DCHAS-L] The Four Dimensions of Tone of Voice
Date: Jul 18, 2016 18:44 UTC
Reply-To: DCHAS-L <DCHAS-L**At_Symbol_Here**MED.CORNELL.EDU>
In-Reply-To:
Both of these articles provide food for thought for safety communications, particularly electronic safety communications...
- Ralph
New Articles
The Four Dimensions of Tone of Voice
A websiteâ??s tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.
Your interaction-design decisions have measurable effects on your usersâ?? emotions and how they perceive your brand.