The editors are the ones who are responsible for content choices.  Whi le I agree no one is perfect, if the editors are publishing information that is wrong/misleading, it should be brought to their attention so it can be c orrected.  I also think in this case since C&EN is a publication re presenting all of us plus the thousands of other chemists, and as paying sub scribers to such publication, we have a right to comment on the content and can object to content and advertising in the publication in a proper manner.

If we remember within the past few years similar issues have come up where there content of publications/media has been an issue.  For example, on e nationally known newspaper published comics that were questionable and the re was public outcry.  The loudest outcry was directed at the newspaper s and the editors for deciding to publish the comics since the editors has t he choice of not running the comic and choosing another one in its place- no t at the author who wrote the comic. When Dan Rather  admitted that som e of the news on the ‘Evening News’ may have been misleading, he said it was his fault that the information was released because he was the final reviewer/editor of the information he delivered on his show and he sho w have checked the background on it more carefully. Several years ago the FC C required all TV shows to be rated similarly to movies for their content. & nbsp;This was due to the public asking for the TV stations to inform us what the content of the show was- the writers, directors, and producers do not a ssign these ratings.

Even in our own peer review process, there is an editor over-seeing the pro cess through to publication. And in the rare event that a published journal article is found to have been comprised from falsified or questionable resea rch, the journal in most cases will retract that article, or if it not been published, it will be returned to the author(s)- the article is not left to stand  published or be pushed forward with a simple shame on you letter s sent to the article author(s).  Such practices also uphold integrity to publications.

Chris Suznovich