From: "Secretary, ACS Division of Chemical Health and Safety" <secretary**At_Symbol_Here**DCHAS.ORG>
Subject: [DCHAS-L] Alertbox: Interesting Facts Make Web Pages Compelling
Date: June 10, 2013 5:10:18 PM EDT
Reply-To: DCHAS-L <DCHAS-L**At_Symbol_Here**MED.CORNELL.EDU>
Message-ID: <7A6038E5-CBE0-4B59-9D54-4E09EE5CB2EA**At_Symbol_Here**>

This might be interesting to people who are considering rebuilding their web pages (which is likely most of us)...

- Ralph

Interesting Facts Make Web Pages Compelling

Summary: Users hunt for facts online, so factually rich content will attract readers and keep their attention.

Given that users spend almost no time visiting the average web page, how do you get people to actually read your website pages?

Emphasize facts. There's so much blah-blah on the web that straight talk stands out.

Two of our studies offer telling examples of how users search for facts: one study tested journalists, and the other tested people using investor relation (IR) pages on corporate websites.

Ralph Stuart
Division of Chemical Health and Safety
American Chemical Society

Previous post   |  Top of Page   |   Next post

The content of this page reflects the personal opinion(s) of the author(s) only, not the American Chemical Society, ILPI, Safety Emporium, or any other party. Use of any information on this page is at the reader's own risk. Unauthorized reproduction of these materials is prohibited. Send questions/comments about the archive to
The maintenance and hosting of the DCHAS-L archive is provided through the generous support of Safety Emporium.