This might be interesting to people who are considering rebuilding their web pages (which is likely most of us)...
Interesting Facts Make Web Pages Compelling
Summary: Users hunt for facts online, so factually rich content will attract readers and keep their attention.
Given that users spend almost no time visiting the average web page, how do you get people to actually read your website pages?
Emphasize facts. There's so much blah-blah on the web that straight talk stands out.
Two of our studies offer telling examples of how users search for facts: one study tested journalists, and the other tested people using investor relation (IR) pages on corporate websites.
Division of Chemical Health and Safety
American Chemical Society
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