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From: "Secretary, ACS Division of Chemical Health and Safety" <secretary**At_Symbol_Here**DCHAS.ORG>
Subject: [DCHAS-L] The Four Dimensions of Tone of Voice
Date: Mon, 18 Jul 2016 14:44:54 -0400
Reply-To: DCHAS-L <DCHAS-L**At_Symbol_Here**MED.CORNELL.EDU>
Message-ID: D99DFA35-CE30-4996-A896-1C95BA22DB9F**At_Symbol_Here**dchas.org


Both of these articles provide food for thought for safety communications, particularly electronic safety communications...

- Ralph


New Articles

The Four Dimensions of Tone of Voice

A websiteâ??s tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.

https://urldefense.proofpoint.com/v2/url?u=https-3A__www.nngroup.com_articles_tone-2Dof-2Dvoice-2Ddimensions&d=DQIFaQ&c=lb62iw4YL4RFalcE2hQUQealT9-RXrryqt9KZX2qu2s&r=meWM1Buqv4IQ27AlK1OJRjcQl09S1Zta6YXKalY_Io0&m=Ha5uMp56BWj-Hog8HqcAmPBPnjvPWCeIlQC2dZFzZkk&s=9HsXio-GWla-hhDrvgtxdFUy7BldO2Q1NM6JoUCmGFA&e=

https://urldefense.proofpoint.com/v2/url?u=https-3A__www.nngroup.com_articles_interaction-2Dbranding_&d=DQIFaQ&c=lb62iw4YL4RFalcE2hQUQealT9-RXrryqt9KZX2qu2s&r=meWM1Buqv4IQ27AlK1OJRjcQl09S1Zta6YXKalY_Io0&m=Ha5uMp56BWj-Hog8HqcAmPBPnjvPWCeIlQC2dZFzZkk&s=Pw7_E2geKS1rh219BCCjf32upV0b6T6yuDLS7iWDlbk&e=

Your interaction-design decisions have measurable effects on your usersâ?? emotions and how they perceive your brand.

https://urldefense.proofpoint.com/v2/url?u=https-3A__www.nngroup.com_articles_interaction-2Dbranding_&d=DQIFaQ&c=lb62iw4YL4RFalcE2hQUQealT9-RXrryqt9KZX2qu2s&r=meWM1Buqv4IQ27AlK1OJRjcQl09S1Zta6YXKalY_Io0&m=Ha5uMp56BWj-Hog8HqcAmPBPnjvPWCeIlQC2dZFzZkk&s=Pw7_E2geKS1rh219BCCjf32upV0b6T6yuDLS7iWDlbk&e=

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