From: "Secretary, ACS Division of Chemical Health and Safety" <secretary**At_Symbol_Here**DCHAS.ORG>
Subject: [DCHAS-L] The Four Dimensions of Tone of Voice
Date: Mon, 18 Jul 2016 14:44:54 -0400
Reply-To: DCHAS-L <DCHAS-L**At_Symbol_Here**MED.CORNELL.EDU>
Message-ID: D99DFA35-CE30-4996-A896-1C95BA22DB9F**At_Symbol_Here**

Both of these articles provide food for thought for safety communications, particularly electronic safety communications...

- Ralph

New Articles

The Four Dimensions of Tone of Voice

A website‰??s tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.

Your interaction-design decisions have measurable effects on your users‰?? emotions and how they perceive your brand.

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