Those of us spending our days involved in more biosafety communication than ever before might find the information at
https://debeaumont.org/changing-the-covid-conversation/
useful. It is a nice example of applying risk communication principles to a specific issue.
This kind of thought process is likely to apply to many chemical or lab safety situations as well.
Key takeaway suggestions:
USE THESE WORDS MORE:
the pandemic
eliminate/eradicate/get rid of the virus
social distancing
an effective and safe vaccine
protocols
face masks
essential workers
personal responsibility
a stay-at-home order
public health agencies
policies that are based on facts/science/data
USE THESE WORDS LESS:
the coronavirus
defeat/crush/knock out the virus
physical distancing
a vaccine developed quickly
orders/imperatives/decrees
facial coverings
frontline workers
national duty
a government lockdown/shutdown
government health agencies
policies that are sensible/impactful/reasonable
- Ralph
Ralph Stuart, CIH, CCHO
Environmental Safety Manager
Keene State College
603 358-2859
ralph.stuart**At_Symbol_Here**keene.edu
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