From: "Stuart, Ralph" <Ralph.Stuart**At_Symbol_Here**KEENE.EDU>
Subject: [DCHAS-L] "Changing the covid coversation"
Date: Wed, 2 Dec 2020 19:02:58 +0000
Reply-To: ACS Division of Chemical Health and Safety <DCHAS-L**At_Symbol_Here**Princeton.EDU>
Message-ID: 1EDC27DE-38F7-4DB5-8E94-8BDEC36C5D31**At_Symbol_Here**keene.edu


Those of us spending our days involved in more biosafety communication than ever before might find the information at
https://debeaumont.org/changing-the-covid-conversation/
useful. It is a nice example of applying risk communication principles to a specific issue.

This kind of thought process is likely to apply to many chemical or lab safety situations as well.

Key takeaway suggestions:

USE THESE WORDS MORE:
the pandemic
eliminate/eradicate/get rid of the virus
social distancing
an effective and safe vaccine
protocols
face masks
essential workers
personal responsibility
a stay-at-home order
public health agencies
policies that are based on facts/science/data

USE THESE WORDS LESS:
the coronavirus
defeat/crush/knock out the virus
physical distancing
a vaccine developed quickly
orders/imperatives/decrees
facial coverings
frontline workers
national duty
a government lockdown/shutdown
government health agencies
policies that are sensible/impactful/reasonable

- Ralph

Ralph Stuart, CIH, CCHO
Environmental Safety Manager
Keene State College
603 358-2859

ralph.stuart**At_Symbol_Here**keene.edu

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