Ralph,
Thanks for the â??Use More/Use Lessâ?? words & phrases and the link to deBeaumont.
From the get-go back in January and from my experience with other pandemics, I have tried to incorporate the â??Use Moreâ?? words and phrases into my vocabulary more than the â??Use Lessâ?? ones. The only problem I have had is trying to communicate with those who have been brainwashed into using the â??Use Lessâ?? words more.
Be Safe and Stay Healthy!
All My Best,
John B. Callen, Ph.D
3M Personal Safety Division -Retired
ACS/DCHAS Founding Member
(312) 632-0195
Sent from my iPhone
> On Dec 2, 2020, at 13:11, Stuart, Ralph ---
>
> Those of us spending our days involved in more biosafety communication than ever before might find the information at
> https://debeaumont.org/changing-the-covid-conversation/
> useful. It is a nice example of applying risk communication principles to a specific issue.
>
> This kind of thought process is likely to apply to many chemical or lab safety situations as well.
>
> Key takeaway suggestions:
>
> USE THESE WORDS MORE:
> the pandemic
> eliminate/eradicate/get rid of the virus
> social distancing
> an effective and safe vaccine
> protocols
> face masks
> essential workers
> personal responsibility
> a stay-at-home order
> public health agencies
> policies that are based on facts/science/data
>
> USE THESE WORDS LESS:
> the coronavirus
> defeat/crush/knock out the virus
> physical distancing
> a vaccine developed quickly
> orders/imperatives/decrees
> facial coverings
> frontline workers
> national duty
> a government lockdown/shutdown
> government health agencies
> policies that are sensible/impactful/reasonable
>
> - Ralph
>
> Ralph Stuart, CIH, CCHO
> Environmental Safety Manager
> Keene State College
> 603 358-2859
>
> ralph.stuart**At_Symbol_Here**keene.edu
>
> ---
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