Dear CHAS Community:
Thank you all for responding to the Doodle poll. The results are in, and
Thursday, September 18, at 9:00 AM is our winning time slot!
Join Zoom Meeting
https://american-chemical-society.zoom.com/j/9361358927?omn=81043618056
Meeting ID: 936 135 8927
Please join my colleagues and me for an informative session where we’ll dive into the “why” behind ACS’s upcoming rebrand. Yes, we know “rebrand” can sound like a scary word—but fear not! This isn’t change
for change’s sake.
We’ll walk you through:
- The data (yes, real numbers—not just vibes) that show why a rebrand is needed.
- The strategy that’s guiding our direction—think less “random makeover” and more “thoughtful evolution.”
- The timeline, including the big reveal at the 2026 Spring Meeting.
Looking forward to seeing you there and hearing your thoughts. Bring your questions, your coffee, and a healthy dose of curiosity and open-mindedness—because we, ACS old-timers, might be surprised by research
and data that have been driving this vast ACS project. (At least I was, as I am pretty attached to our current brand!)
Marta Gmurczyk
ACS Branding Ambassador
