From:
David C. Finster <00001a0ef108acd0-dmarc-request**At_Symbol_Here**LISTS.PRINCETON.EDU>
Subject:
Re: [DCHAS-L] [EXTERNAL] [DCHAS-L] The ACS Rebrand. Get the big picture.
Date:
Sep 16, 2025 15:31 UTC
Reply-To:
ACS Division of Chemical Health and Safety <DCHAS-L**At_Symbol_Here**Princeton.EDU>
In-Reply-To:
[DCHAS-L] The ACS Rebrand. Get the big picture.
Will this be recorded and made available to those who cannot attend?
Dave
David C. Finster
Professor Emeritus, Department of Chemistry
Wittenberg University
From: ACS Division of Chemical Health and Safety <DHAS-L**At_Symbol_Here**Princeton.EDU>
On Behalf Of Gmurczyk, Marta
Sent: Friday, September 12, 2025 4:04 PM
To: DCHAS-L**At_Symbol_Here**Princeton.EDU
Subject: [EXTERNAL] [DCHAS-L] The ACS Rebrand. Get the big picture.
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*** This email was sent from a non-Wittenberg email service ***
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Dear CHAS Community:
Thank you all for responding to the Doodle poll. The results are in, and
Thursday, September 18, at 9:00 AM is our winning time slot!
Join Zoom Meeting
https://american-chemical-society.zoom.com/j/9361358927?omn=81043618056
Meeting ID: 936 135 8927
Please join my colleagues and me for an informative session where we’ll dive into the “why” behind ACS’s upcoming rebrand. Yes, we know “rebrand” can sound like a scary word—but fear not! This isn’t change
for change’s sake.
We’ll walk you through:
- The data (yes, real numbers—not just vibes) that show why a rebrand is needed.
- The strategy that’s guiding our direction—think less “random makeover” and more “thoughtful evolution.”
- The timeline, including the big reveal at the 2026 Spring Meeting.
Looking forward to seeing you there and hearing your thoughts. Bring your questions, your coffee, and a healthy dose of curiosity and open-mindedness—because we, ACS old-timers, might be surprised by research
and data that have been driving this vast ACS project. (At least I was, as I am pretty attached to our current brand!)
Marta Gmurczyk
ACS Branding Ambassador
--- For more information about the DCHAS-L e-mail list, contact the Divisional membership chair at
membership**At_Symbol_Here**dchas.org
