From:
Bonnie Charpentier <00001ddf2962c261-dmarc-request**At_Symbol_Here**LISTS.PRINCETON.EDU>
Subject:
Re: [DCHAS-L] The ACS Rebrand. Get the big picture.
Date:
Sep 16, 2025 16:17 UTC
Reply-To:
ACS Division of Chemical Health and Safety <DCHAS-L**At_Symbol_Here**Princeton.EDU>
Message-ID:
<298959051.3523221.1758039430962**At_Symbol_Here**mail.yahoo.com>
In-Reply-To:
<CO1PR17MB53851D2A5ED61E31D264DAABEB08A**At_Symbol_Here**CO1PR17MB5385.namprd17.prod.outlook.com>
Hi Marta,
Thanks for doing this. I assume the time you give is Eastern?
Thanks,
Bonnie
On Tuesday, September 16, 2025 at 10:19:32 AM CDT, Gmurczyk, Marta <00001fa03b1fa040-dmarc-request**At_Symbol_Here**lists.princeton.edu> wrote:
Dear CHAS Community:
Thank you all for responding to the Doodle poll. The results are in, and
Thursday, September 18, at 9:00 AM is our winning time slot!
Join Zoom Meeting
https://american-chemical-society.zoom.com/j/9361358927?omn=81043618056
Meeting ID: 936 135 8927
Please join my colleagues and me for an informative session where we’ll dive into the “why” behind ACS’s upcoming rebrand. Yes, we know “rebrand” can sound like a scary word—but fear not! This isn’t change
for change’s sake.
We’ll walk you through:
- The data (yes, real numbers—not just vibes) that show why a rebrand is needed.
- The strategy that’s guiding our direction—think less “random makeover” and more “thoughtful evolution.”
- The timeline, including the big reveal at the 2026 Spring Meeting.
Looking forward to seeing you there and hearing your thoughts. Bring your questions, your coffee, and a healthy dose of curiosity and open-mindedness—because we, ACS old-timers, might be surprised by research
and data that have been driving this vast ACS project. (At least I was, as I am pretty attached to our current brand!)
Marta Gmurczyk
ACS Branding Ambassador
